Program

• Introduction to Digital Presence (2 hours)
  • Objective: Understand the importance of a strong online presence, exploring the principles of an efficient website, social media activation, and SEO implementation.
  • Sources: Various, including articles on digital marketing and online educational platforms.
• WordPress Fundamentals for Photographers (5 hours)
  • Objective: Learn to set up and customize a WordPress site, selecting themes and plugins suitable for photographers.
  • Sources: Detailed tutorials and practical online guides.
• Advanced WordPress Features (3 hours)
  • Objective: Explore advanced features, such as e-commerce solutions, password-protected galleries, and engaging blogging tips.
  • Sources: Educational videos and articles specialized in WordPress.
• SEO Basics (5 hours)
  • Objective: Understand fundamental SEO techniques, including keyword research, on-page and off-page SEO, and the use of tools like Google Analytics.
  • Sources: Reference content on SEO and search engine optimization.
• SEO for Photography Websites (4 hours)
  • Objective: Apply photography-specific SEO strategies, such as image optimization, local SEO, and backlink building.
  • Sources: Specialized guides and SEO tutorials for photography.
• Digital Marketing Strategies (5 hours)
  • Objective: Master social media marketing, content marketing, paid advertising, and email marketing to promote photography services.
  • Sources: Digital marketing courses and case studies.
• Practical Projects and Case Studies (8 hours)
  • Objective: Apply acquired knowledge in real projects, analyze successful campaigns, and practice optimization techniques.
  • Sources: Real case analyses and practical exercises based on true scenarios.
• Questions and Answers and Certification (1 hour)
  • • Objective: Clarify doubts and consolidate learning, culminating in the issuance of completion certificates.
    • Sources: Interactive Q&A session and final evaluation.

  This course offers a unique opportunity for photographers to develop their digital skills, increase their online visibility, and explore new marketing strategies to stand out in the digital market.