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ALAMEDA MAHATMA GHANDI N 22
LISBOA, PORTUGAL
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"Create with purpose, embrace every challenge, and inspire."
Discover resources designed to inspire, educate, and elevate your creative journey. Whether you're looking to transform rejection into resilience, master the art of light, or unlock new possibilities with The Light Deck, you'll find the tools you need right here.
Because creativity needs structure. Because talent needs support. Because your work deserves to shine.
Contracts for Creators
Professional Photography Agreements, Ready to Use
The Contracts for Creators pack is a downloadable toolkit of essential photography agreements designed to protect your work, clarify expectations, and streamline your business.
Created by João Carlos and tailored for photographers and creative freelancers, this pack includes fully customizable templates for client sessions, licensing, model releases, usage rights, and more. Each contract is written in clear, professional language and can be adapted to your local legal requirements.
📝 Includes: 10+ photography-specific contract templates
💼 Ideal for: Portrait, commercial, event, and editorial work
💻 Format: Editable Word and PDF files — ready to brand and use
Save time, stay protected, and focus on creating with confidence.
Rejection isn’t the end—it’s the beginning of growth.
Every creative faces rejection, but only those who embrace it truly thrive. From Rejection to Resilience is your guide to transforming setbacks into success, shifting your mindset, and building unshakable confidence.
Start your transformation today with a FREE chapter!
What You'll Learn in Chapter 1: The Mindset of Embracing Rejection
Understand the psychology behind rejection and why it stings.
Shift your perspective to turn rejection into motivation.
Apply practical exercises to strengthen your resilience and confidence.
Take the first step toward creative resilience!
THE ART OF LIGHT
The Art of Light is more than just a photography guide—it’s a visual philosophy. Created by João Carlos, an award-winning photographer with over 25 years of experience, this book dives deep into the creative power of lighting in photography. Combining technical insight with personal storytelling, it offers a practical, inspiring, and accessible approach to light as both a tool and a creative voice.
From foundational lighting setups to advanced techniques, this resource is designed for photographers of all levels who want to elevate their work through intentional and expressive use of light. Whether you’re working in-studio or on-location, The Art of Light helps you understand not just how to light—but why.
The book is accompanied by the Light Deck, a unique set of visual cards featuring lighting diagrams, gear setups, and tips you can carry on set or use during pre-production planning. It’s an essential companion for students, professionals, and educators.
🌓 Perfect for: Portrait, commercial, and fine art photographers
🎓 Designed for: Self-study, workshops, and photography classrooms
📖 Available in: Print and digital formats
The Art of Light – Book + Light Deck
Mastering Photography Through Light and Creativity.
“Lighting is not just technical—it’s emotional. It sets the tone, reveals the subject, and tells the story.”
— João Carlos
Explore The Art of Light and transform how you see and shape your images.
The Light Deck
Your ultimate tool for unlocking creative lighting techniques in photography. Designed for both beginners and professionals, The Light Deck provides practical tips, inspiration, and guidance to help you control and shape light effortlessly.
About the Author
oão Carlos is a globally recognized, award-winning photographer, educator, and brand ambassador with over 25 years of experience in the visual arts. A recipient of the prestigious Hasselblad Masters award and Photographer of the Year at the APPImagem Awards, João’s work has been exhibited in galleries, museums, and institutions across the world—celebrated for its emotional impact, visual storytelling, and technical excellence.
More than just an artist, João is a mentor and educator committed to empowering the next generation of creatives. His books and resources—From Rejection to Resilience, The Art of Light, and The Light Deck, among others—are designed not just to teach, but to transform how you approach your craft and career.
Each tool is built from João’s real-world experience: the lessons learned from setbacks, the lighting secrets refined over decades, and the creative systems that have helped hundreds of photographers find clarity and confidence. Whether you're just starting out or evolving your voice, these resources are here to guide you, challenge you, and support you on your journey.
WHY CHOOSE US
STUDENT'S TESTIMONIALS
Student
I had a chance to have one on one coaching with Joao and it blowed my mind.
I am a professional commercial photographer and for some time now I thought I hit some sort of wall. It is really hard to receive an honest opinion this days and I think we need this if we want to grow. Talking with Joao was eye opening.
After our conversation I finished my webpage which was under my TO DO list for around two years in just a week. I look at my work a little different now.
Can’t wait to talk to him again.
Danny Santa Ana
Student
João is one of the most impactful instructors I’ve ever worked with. What stood out was his personal attention—he made sure each of us understood the assignment and pushed us to grow. I still remember when he challenged me to take just one final shot. That moment completely shifted how I think about creating images versus just taking photos. Over the years, João has continued to be a generous mentor, and I deeply value his insight and guidance.
Teresa Nunes
Student
João is an outstanding mentor; my discussions with him proved to be incredibly valuable, particularly in refining my thoughts to enhance a portfolio website. Furthermore, his support was a beacon of positivity through the uncertain times of lockdown. I wholeheartedly endorse him to those eager to expand their knowledge and skills. Engaging with him is a learning experience I recommend earnestly. For his invaluable guidance, I am profoundly thankful.
André Afonso
Student
"I had the opportunity to have a one-on-one session with João Carlos, which was something I really needed. I felt stagnant, and João's reviews and insights were very effective in identifying many of my faults and served as motivation to improve. João is very assertive and direct in everything related to photography but is also a natural communicator, which makes the whole conversation very fluid. It's also much easier to accept criticism when it is indeed constructive and from someone with a lot of knowledge and experience."
PARTNERS
English 
Português (AO90)