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ALAMEDA MAHATMA GHANDI N 22
LISBOA, PORTUGAL
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Master Light. Find Your Voice. Build with Purpose.
School of Seeing · Education by FSOS – Stories of Solidarity.
Join a learning platform developed by FSOS – Stories of Solidarity, supporting photographers and visual artists through education, exchange, and mentorship.
Building a Creative Community Together
School of Seeing is built on the belief that learning in photography is strengthened through community. Developed by FSOS – Stories of Solidarity, it brings together photographers and visual artists in a shared space for learning, exchange, and collective growth.
The platform draws on the experience and vision of its founder, João Carlos, whose decades of work as a photographer and educator help shape its educational direction. At the same time, School of Seeing is intentionally collaborative, welcoming invited artists, speakers, and practitioners who contribute diverse perspectives and practices.
Together, this community creates an environment where ideas circulate freely, practice is valued over performance, and learning happens through dialogue, experimentation, and reflection. Courses, live conversations, portfolio discussions, and shared challenges are designed to support both artistic development and professional awareness.
At its core, School of Seeing exists to nurture a learning community grounded in shared knowledge, mutual support, and a thoughtful approach to visual storytelling.
From Rejection to Resilience Book
Rejection isn't the end—it's the beginning. João’s book helps creatives overcome fear, build confidence, and grow sustainably.
Master Your Lighting. Define Your Style.
Your Pocket Lighting Coach
The Light Deck is your go-to visual lighting system for studio and natural light setups — made by João Carlos for photographers of all levels.
✔ Visual Setups
✔ Diagrams
✔ Creative Use Tips
Your Mentor: João Carlos, 25+ Years of Experience, Global Brand Ambassador, Award-Winning Photographer
School of Seeing was founded by photographer and educator João Carlos as part of the educational mission of FSOS – Stories of Solidarity. Built on more than 25 years of experience, the platform reflects a long-term commitment to visual literacy, creative practice, and sustainable professional growth.
João’s work moves between personal authorship, commissioned projects, and education, bringing together artistic experimentation and real-world experience. His teaching philosophy, shaped by decades of practice, is grounded in resilience, reflection, and the understanding that creative growth is inseparable from lived experience.
While his vision helps define the direction of School of Seeing, the platform is intentionally collaborative. Learning is shaped by invited artists, speakers, and practitioners who contribute diverse perspectives across photography, visual culture, and professional practice.
Through courses, conversations, and shared learning experiences, School of Seeing supports photographers and visual artists at different stages of their journey, from early exploration to refined authorship. More than a place of instruction, it is a learning community shaped by dialogue, mutual support, and a thoughtful approach to seeing and storytelling.
Exclusive Member Benefit — Powered by KOYLAB
We’re pleased to collaborate with KOYLAB, known for their handcrafted photo albums and premium print products.
As part of the School of Seeing learning community, members benefit from an exclusive 20% discount on KOYLAB orders, made available through this partnership.
Whether you’re producing fine art portfolios, wedding albums, or presentation pieces for clients, KOYLAB’s attention to detail and material quality supports thoughtful, lasting presentation of photographic work.
Offer valid on Albums, Books, Prints & Mats, Boxes, and more. First-time use only.
Explore workshops developed collaboratively by School of Seeing and F/262 Festival, bringing learning into dialogue with the festival’s artists, themes, and public programs.
Discover workshops at School of Seeing, focused on technique, creative exploration, and learning through practice.
WHY CHOOSE US
STUDENT TESTIMONIALS
Student
I had a chance to have one on one coaching with Joao and it blowed my mind.
I am a professional commercial photographer and for some time now I thought I hit some sort of wall. It is really hard to receive an honest opinion this days and I think we need this if we want to grow. Talking with Joao was eye opening.
After our conversation I finished my webpage which was under my TO DO list for around two years in just a week. I look at my work a little different now.
Can’t wait to talk to him again.
Danny Santa Ana
Student
oao is an exceptional instructor and mentor. His workshop completely changed how I approach photography, pushing me to see the difference between taking a snapshot and creating an image. He takes the time to guide each person, sharing his knowledge generously and with care.
Teresa Nunes
Student
João is an outstanding mentor; my discussions with him proved to be incredibly valuable, particularly in refining my thoughts to enhance a portfolio website. Furthermore, his support was a beacon of positivity through the uncertain times of lockdown. I wholeheartedly endorse him to those eager to expand their knowledge and skills. Engaging with him is a learning experience I recommend earnestly. For his invaluable guidance, I am profoundly thankful.
André Afonso
Student
"I had the opportunity to have a one-on-one session with João Carlos, which was something I really needed. I felt stagnant, and João's reviews and insights were very effective in identifying many of my faults and served as motivation to improve. João is very assertive and direct in everything related to photography but is also a natural communicator, which makes the whole conversation very fluid. It's also much easier to accept criticism when it is indeed constructive and from someone with a lot of knowledge and experience."
Proudly partnered with industry leaders
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