João Carlos is a versatile photographer specializing in fashion, advertising, and fine art. Born in New York to Portuguese parents, his multicultural background influences his work. He studied at Ar. Co Institute of Art and Visual Communication in Lisbon, starting his artistic journey in painting and visual arts.
With a keen eye for composition and lighting, João collaborates with global fashion, beauty, and advertising brands. His accolades include the Hasselblad Master Award (2010), European Photographer of the Year (2019), and Portuguese Photographer of the Year (2023).
His photography focuses on emotional portraiture, blending fine art and commercial aesthetics.